How It Works

The Cormex approach brings experience, intelligence and process to bear on three distinct stages of media measurement.

Gather: Turning facts into data

Our first priority is to determine the target media. Cormex clients benefit from our experience working in both mainstream and social media sources at both the domestic and international level. Newspapers, magazines, trade journals, radio and telelvison broadcasts, blogs, micro-blogs, tweets, Wikis, YouTube, Flickr and other media platforms comprise our samples.

Cormex subscribes to most major domestic and international media monitoring suppliers, allowing us to customize our samples to fit the exact needs of each client. We work with large volumes, analyzing more than 75,000 news items per month for our roster of clients.

Analyze: Turning data into conclusions

The Cormex team develops customized survey forms that track many elements of a news item, including source, tone, corporate reputation messages, hot-button topics, stakeholders, programs, sponsorship activities, brand elements, thought-leader initiatives and many other variables. After the survey is developed, coder training and testing is conducted to ensure reliability. Appropriate audience weights using Nielsens, BBM, NADBank, ABC, Comscore and other databases are applied to maximize understanding of the impact of different types of news content.

Report: Turning conclusions into actionable results

Once the database is complete, the third stage is to deliver clear, concise, and actionable results. Cormex Reports are written specifcally for the audience to whom they are directed. Reports come in a range of formats, from direct access to data, to executive reports that are ready for the boardroom.

Our reports contain easy-to-follow charts and tables and qualitative analysis that points out strengths and weaknesses, opportunities and threats, and underscores key trends. Moreover, behind each report and database is an experienced media analyst that knows their client's priorities, business culture and, most importantly, its media coverage, so that requests for more data or information is available quickly and reliably.